Impact Fusion

Latest research suggests that 72 per cent of complainers who have a complaint dealt with to their complete satisfaction are more loyal after than they were before the complaint arose. It’s a powerful incentive for businesses to make sure they have the right customer complaints software and procedures in place.

In fact, far from being a nuisance, customer complaints can be a valuable opportunity for businesses to show that they really are different from the competition – because they really do put the customer first (instead of just talking about it).

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